Before social media became an extensive resource world-wide, people pursued businesses through Brick and Mortar startups. Social media has not only enabled business start-ups, but has integrated itself as a full-time job. It provides targeting capabilities, promotional strategies, and the ability to reach a large-scale audience with minimal capital invested. Businesses are using Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest to run their businesses. With the use of messaging, photos, links, influencers, engagement statistics, followers, shares, comments, likes, aesthetics, the opportunities are endless. Businesses can encourage their audience to engage in transactions and manage relationships with customers at a low cost, furthermore enhancing the return on equity. People spend hours of their time on social media everyday, therefore brands must go where the people go. https://www.businessnewsdaily.com/7832-social-media-for-business.html
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