Peachy Keen Kelso (KG)

Before social media became an extensive resource world-wide, people pursued businesses through Brick and Mortar startups. Social media has not only enabled business start-ups, but has integrated itself as a full-time job. It provides targeting capabilities, promotional strategies, and the ability to reach a large-scale audience with minimal capital invested. Businesses are using Instagram, Facebook, Twitter, LinkedIn, YouTube and Pinterest to run their businesses. With the use of messaging, photos, links, influencers, engagement statistics, followers, shares, comments, likes, aesthetics, the opportunities are endless. Businesses can encourage their audience to engage in transactions and manage relationships with customers at a low cost, furthermore enhancing the return on equity. People spend hours of their time on social media everyday, therefore brands must go where the people go. https://www.businessnewsdaily.com/7832-social-media-for-business.html

Cyberbulling is a difficult topic to find a solution for. To be realistic, it seems there will always be some sort of bullying dynamic taking place with adolescents / young adults, it just depends on what level of harm the cyber bullying is causing.  Although teachers and parents want to get involved in students social media as much as possible, sometimes it can backfire with the bully creating more problems. For example, your mom watches your social media account and sees that you received a nasty message from someone. She then calls the school to essentially tell on that student for cyber bullying. This specific bully can then twist the situation to pick on the victim even more by calling them weak, claiming they ran to their mom, saying they’re a tattle-tale, and so on. Having teachers and parents constantly defending the victim shows a sign of weakness. Behavioral patterns are also extremely difficult to change, and sometimes punishing the bully may only fuel their fire.