Coachella: The Ultimate Instagram Advertiser


Coachella has become known as the ultimate music enthusiast, experiential marketing, brand ambassador, top notch party that is mixed with a pool of celebrities, influencers, and music producers.           The exclusivity of this music festival creates a severe urge to be involved in the event, especially brands and fashion enthusiasts that are looking for extensive exposure.

Almost 100,000 people walk through the gates of Coachella with the intent to see and be seen. A major portion of attendees fall in the millennial generation, which stands as one of the highest money-spending generations to date, as well as the most tech-savvy in social media marketing. Brands that have a presence at this event have created the opportunity for sales and instagram exposure through photos and hashtags, where influencers are creating even more exposure online. Brands are able to tap into an audience that is not physically attending the festival. This audience could be 10x bigger than the Coachella population because attendees are working as complimentary influencers and exposing brands to their thousands of viewers.

Hands down, the most influential factor of Coachella is the competition in fashion. Attendees post millions of photos on instagram, posing and strutting in their unique looks with the intent to stand as social media influencers and attract attention from their viewers. Brands come to play in the fashion world by having celebrities and influencers wear their clothing and apparel, creating even more marketing exposure at the festival and in the digital world.

Coachella gives brands and attendees the opportunity to express themselves by posing absolutely no limits to their choice in fashion. People practice their right to represent themselves as fashionista inspirations for the digital world.

Coachella goes far past the objective of entertainment with music performers and producers. Coachella gives brands the opportunity to express the freedom in experimential marketing, while attendees are given the opportunity to express the freedom in fashion. These expressions of freedom receive the most exposure through digital media.

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